Operated by the lovely sibling duo of Helen Wade-Joice and Ian Wade, Fresh calls the bustling 9th & 9th district home and offers Salt Lake’s young men and women an affordable, local alternative to the corporate cookie-cutter clothes you find at the *gag* mall. Fresh has survived in this cutthroat economic state to see two years worth of clothing walk in and off their racks due to the owners’ dedication and insight.