Data/Booty, a new visual arts and audio project masterminded by Salt Lake City producers Andrew Glassett (Nolens Volens) and Jonathan Higley (//) of MSSV Music, was inspired by the approximately 14,100 Youtube videos that result when one searches for the phrase "booty shaking." Was this exploitation? Was it a form of female empowerment? Or as Glassett so aptly put, “Are they simply waving their ass in the air to attract a potential mate?”