Adding a little plaid and pizzazz to the yuppy Ninth and Ninth district, Helen Wade-Joice and her brother, Ian Wade, are the proud owners of Salt Lake City lifestyle-inspired clothing boutique, Fresh. Having opened up shop in July 2009, Fresh offers a perfect blend of your favorite modern apparel brands with a sprinkling of local flavor. Fresh defines Salt Lake City style—bet you didn’t even know there was such a thing.