“We strive to motivate and inspire women to form a healthy relationship with the sports.” Claire Smallwood, SheJumps’ Executive Director, says about the company’s activities. SheJumps.org is a nonprofit organization, funded by grants and donations, which started out as a blog in 2005 written by Lynsey Dyer and Vanessa Pierce. The idea behind the blog was to create a forum for women to celebrate and bond over their relationships with the sports and wilderness they loved.