Heavy Hitters: Getting High Point Beer to the Masses

Heavy Hitters: Getting High Point Beer to the Masses
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When I first arrived in Utah, I knew two things: I was going to ski over a hundred days a year and I would have to settle for 3.2 beer.  The second fact was tolerable because of the first.  However, over the years I have learned that this need not be the case.  Due to changes in local legislation and brewing laws, all Utah residents can enjoy high point beer—they just have to know where to find it. … read more

4FRNT’N

4FRNT’N
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4FRNT began its stride towards greatness in 2002 as a small company operating out of Lake Tahoe, California. As the company gained traction in the ski world, it picked up and moved to Salt Lake City in autumn of 2005. Three years later, in October of 2008, the company moved into a newly renovated warehouse where they not only sell their product in their own retail store, but also manufacture prototypes. … read more

Remembering the Legend: C.R. Johnson

Remembering the Legend: C.R. Johnson
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How do we honor someone who has had a profound influence on the life and personal direction of others? Paint a picture, write a book, build a monument? Let’s go skiing instead! This February 24 marks the day one year ago when the ski world lost one of its most cherished members, C.R. Johnson. Known as CRJ throughout the industry, his charismatic personality and upbeat attitude were contagious to all those who had the privilege of spending time with him. … read more

If the Boot Fits It Must Be DaleBoot

If the Boot Fits It Must Be DaleBoot
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Since 500 B.C., people have been strapping wooden sticks to their feet and sliding around on snow. However, while the sticks have changed dramatically, the footwear that secures the rider to the ski has undergone little innovation. Fortunately, the pioneers at DaleBoot have charged themselves with the task of making comfortable ski boots that revolutionize the way people think about their feet. … read more

Uinta Taps Into Local Artists’ Creativity with The Crooked Line

Uinta Taps Into Local Artists’ Creativity with The Crooked Line
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Salt Lake City has become the unlikely location of a meticulously fashioned merger between a vibrant art scene and a competitive craft brewing community.  Uinta Brewing has been long revered for its perfectly balanced selection of beers, but now it is tipping the scales with the continuation of its Crooked Line. “The Crooked Line is a blank piece of canvas to make some fun beers with fun names and [work with] fun local artists,” says Uinta president Will Hamill. … read more

The Riders Project: A New Way to Give

The Riders Project: A New Way to Give
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Philanthropy is a word that seldom enters the vocabulary of younger generations. It’s not that we don’t care, but between rising gas, tuition and beer prices, there is not much left over after the bills are paid. Enter TheRidersProject.org, a small organization with large aspirations to get young people, especially those active in the outdoors, to donate to worthy causes around the globe. … read more

Falling Forward: Clayton Butler

Falling Forward: Clayton Butler
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We’ve all had that dream as we are drifting off to sleep where we are falling.  Suddenly, you kick awake and you are sitting there in your room, alone and afraid. Clayton Butler loves that dream. He embraces it so much that he has spent the better part of the past five years trying to recreate that sensation in real life. A reserved young man who works hard for a living, you’d never know that Butler spends his weekends hurling himself off tall objects and massive cliffs. … read more

Teton Gravity Research: Way of Life Review

Teton Gravity Research: Way of Life Review
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The energy and spirit of the local population is admirable and it was in full force at the premiere of Teton Gravity Research’s (TGR) Way of Life. Gathered under the stars at SLC’s Gallivan Center, the energetic crowd came to see the latest offering from the perennial favorite. … read more

CRJ: The Chronicle of a Freeskiing Icon Review

CRJ: The Chronicle of a Freeskiing Icon Review
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To showcase the life of Charles Russell Johnson (CRJ) III and pay tribute to his legacy, 4FRNT Media produced CRJ: The Chronicle Of A Freeskiing Icon. We gathered at Salt Lake’s Tower Theater to witness his impact on the sport and celebrate with his closest friends and followers.  … read more

Film Review: Valhalla

Film Review: Valhalla
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Producer Zac Ramras and Director Nick Waggoner have come together for a fourth time to create a unique adventure for your viewing pleasure. Their vision for Valhalla was born out of a desire to portray winter through the eyes of the youth. “It is about living the free life and finding happiness,” said Ramras. Casting for the movie found a variety of interesting personalities that were perfect for creating a unique look into a world seldom visited.  … read more